On June 15, the French fashion house will open its first virtual showroom with Rousteing’s 3-D likeness playing host and guide. He is to recount the backstory of the collections, realized under lockdown due to the coronavirus pandemic, and unleash a “Balmain army” of virtual models to present key looks.
In an exclusive interview on Monday, Rousteing said he leveraged high-tech means to reveal the humanity behind the collection, interspersing CGI razzmatazz, Zoom meetings and WhatsApp groups with footage of seamstresses, tailors and embroiderers toiling at home, pausing occasionally to celebrate a colleague’s birthday.
This was a collaboration with Unmateriality and we are very grateful for this opportunity to work with Balmain & Unmateriality
We're extremely proud when our work can be used for humanitarian efforts. Sweetie is a perfect example of how technological innovation and public service can join to protect human rights.
Old Spice TVC
Character Rigging for Red Knuckles
Rita Ora 5G
EE: 5G Rita Ora Skyline Gig
GIRAV ULTIMATE LONG FIT
Valentina 4D Demo