Virtual Influencers are rapidly establishing themselves as the brand ambassadors, celebrities, and style icons of the future, with huge audiences, impressive engagement rates, and real earnings potential.      

These avatars, digital doubles, and virtual beings are computer-generated characters, carefully crafted for maximum appeal in looks, personality, and actions, in order to generate real emotional connections between brands and their target audiences, through compelling storytelling.  

Virtual Influencers are rapidly establishing themselves as the brand ambassadors, celebrities, and style icons of the future, with huge audiences, impressive engagement rates, and real earnings potential.      

These avatars, digital doubles, and virtual beings are computer-generated characters, carefully crafted for maximum appeal in looks, personality, and actions, in order to generate real emotional connections between brands and their target audiences, through compelling storytelling.  

Advantages

Virtual Influencers provide brands with several clear advantages compared with traditional influencer relationships: they reduce partnership risk and allow brands to plan with accuracy and certainty.

• REDUCED RISK: VI’s are eternally loyal to the brand, cannot go “rogue”, be caught in unexpected compromising PR situations, or make decisions misaligned with the brand.

• PLANNING: VI’s are available any time, anywhere. They’re completely flexible and unencumbered by contracts, scheduling conflicts, ‘bad hair days”, or COVID quarantines. Long-term story arcs can be aligned to campaigns. There are no surprises with costs and fees.

• CREATIVE DIRECTION: Brands retain complete control over exclusivity & partnerships, content, narratives, lifecycles, product placement, and art direction.

• INCREASED ROI - a major value for brand-owned VI’s is the ability to build long-term loyalty and audiences around an asset completely under the brand’s control, rather than an external entity. The VI as an entity has applications far beyond social media. VI’s provide a unique touchpoint for gathering deep customer insights and data.

Examples

• lil Miquela  2.8M followers (Insta)
• Seraphine Song 391k followers (Insta)
• Thalasya 509k followers (Insta)
• aisy Yoox 497k followers (Insta)
• Noonoouri  363k followers (Insta)
• Shudu 209k followers (Insta)
• Imma (298k followers)
• Bee Influencer 287k followers (Insta)
• Bermuda 283k followers (Insta
• Guggimon 1.3M followers (Insta)
• Lu do Magalu 4.2M followers (Insta)
• The Colonel (KFC) 1.6M followers (Insta)

Personal Development

Gen-Z and Millennial consumers are highly cognizant of sponsored messaging and they value authenticity. Brands tapping into the emerging social influencer movement need to find a balance between intrigue and transparency while engaging audiences through their story.

Developing a successful VI story requires investment over time and a dynamic strategy to stay ahead of trends, sentiment, and culture.  

Building your Virtual Influencer

We love it when a plan comes together. Reblika designs and develops all aspects of VI’s and digital assets, in close collaboration with brands, agencies and stakeholders to define production strategy and choose the best solutions for the case.

We offer complete project lifecycle management, as well as discrete service offerings to support your own teams.

• Consultancy
• VI Development
• Asset Production
• Content Production
• Social Media Management

Visual Development

Reblika is an industry leader in creating amazing characters. We specialize in high-end photoreal content and other visual styles, for use in diverse applications such as social media, realtime, games and film. 

We create character looks in several ways:

• Artist-designed, from cartoon to photoreal
• 3D Scan a real person for photoreal digi-doubles
• From photo & video references of a real person or existing character

With the ongoing digital transformation in the fashion industry, REBLIKA  continues to offer solutions for the digital era of fashion. whether it's a virtual showroom or consultancy on the character creation side. Coming from VFX tech we believe our solution can be used to address most technical issues the fashion industry might facing moving towards digital.

• Custom avatar or mannequin for 3D garment simulation systems (Browzwear, Lectra, Optitex, Gerber, Clo3D).
• Tech support like rigging and groom creation
• Virtual Showroom
• Virtual Run Away Show
• 3D Scanning

The Reblika Fashion avatar is our realistic digital fit model for digital fashion software. A 3D avatar can enable brands and retailers to eliminate costs from physical fittings and sampling in the early stages while being compatible with most 3D garment simulation systems (Browzwear, Lectra, Optitex, Gerber, Clo3D).

Virtual Showroom

Balmain first virtual showroom with Rousteing’s 3-D likeness playing host and guide. He is to recount the backstory of the collections, realized under lockdown due to the coronavirus pandemic, and unleash a “Balmain Army” of virtual models to present key looks. 

House of Balmain

To complete scenes and looks for the VI, garments, accessories and environments are needed. Depending on the use case and the strategy, these may be created in several ways. Sometimes these are made with photography, and other times they are fully digital.

We work with all major software packages and can import client-created assets such as garments from CLO or Marvelous, we 3D-scan physical items, and we design and build assets from scratch.

• Digital environments
• Digital clothing, garments, shoes & accessories
• 3D scanning
• Stock imagery

Mobile 3D scanning

Our portable 3D scanning service maintains top-notch accuracy and precision while being completely mobile. For example, the Reblika team travels to Milan and Paris to scan new collections from the world’s most famous fashion houses.

Basically, you can stay where you are. We’ll come to you.

E-commerce samples

We created the digital likeness of Natalia Vodianova for Unmateriality

Natalia Mikhailovna Vodianova, nicknamed Supernova, is a Russian model, philanthropist, entrepreneur, and public speaker. She is well known for her rags-to-riches life story and for her eight-season, seven-figure contract with Calvin Klein.

- Marilyn Monroe

- Bi Wen Jun

- Sina girl