12 Golden Lions and one Grand Prix for Sweetie campaign at Cannes Lions Festival
Published on: 14 december 2020
The Sweetie campaign draws attention to the problem of webcam child sex tourism by creating a virtual child called ‘Sweetie’ in order to identify perpetrators online. The Grand Prix for Good category is the overall award for charity and public services campaigns. Sweetie was selected by the jury among 32 Golden Lion winning entries.